71% OF READERS

Almost 3/4 readers are female yet the ratio of protagonists is 2.5 male : 1 female

11% OF CHARACTERS

Of the 3,000 books released in 2014, only 330 featured minority characters

85% OF TITLES

In 2014, 17 of 20 top-selling titles on Nielsen Bookscan were young adult

86% OF SPENDING

Multicultural consumers will drive the majority of spending growth

37% OF SHARE

Children and young adult made up more than 1/3 of all print books in 2014

20.9% GROWTH

Children and young adult is the largest growing category

Sand Mastrangelo, 9th Grade Teacher

"It wasn’t until I connected with In This Together Media that I found my students’ stories were genuinely valued. The featured authors and protagonists are real; they’re gay, female, and low-income. They speak Spanish. They’re non-white."

Giving everyone a story

The greatest joy when reading a book or watching a movie is that you can imagine yourself in the story. Unfortunately in today’s media, not everyone is represented. We are committed to changing that. We want all kids, teens, young adults — everyone to see themselves in their favorite stories.

Fast Company

"In This Together Media aims to offer stories with more diverse and realistic representation of kids, especially girls."

We're a Creative Factory

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We create stories that represent and reach underserved markets. We ensure our stories have authenticity by securing diverse writers and a team of individuals that insert some more text.